Cookie Policy

This Cookie Policy (“Policy”) explains how NetaSampark Technologies Private Limited (“NetaSampark”, “Company”, “we”, “our”, or “us”) uses cookies, tracking technologies, analytics systems, scripts, tags, identifiers, local storage technologies, pixels, SDKs, and related technologies (collectively, “Cookies”) across our websites, applications, dashboards, APIs, communication systems, election analytics platforms, AI systems, campaign intelligence infrastructure, and related services (collectively, the “Platform”).

This Policy should be read together with our:

• Privacy Policy
• Terms of Service

1. What Are Cookies?

Cookies are small text files or data objects stored on a browser, device, application, or system when users visit websites or interact with digital services.

Related technologies may include:

• Browser cookies;
• Session identifiers;
• Local storage;
• IndexedDB;
• Pixels and web beacons;
• Analytics scripts;
• Advertising tags;
• SDKs;
• Server-side identifiers;
• Device fingerprinting technologies;
• Authentication tokens;
• Security tracking systems.

These technologies help websites recognize users, improve functionality, monitor security, analyze traffic, remember preferences, optimize performance, and support platform operations.

2. Types of Cookies We Use

2.1 Strictly Necessary Cookies

These Cookies are essential for operation of the Platform and cannot generally be disabled.

They may be used for:

• User authentication;
• Session management;
• Security protections;
• Fraud prevention;
• Load balancing;
• Infrastructure stability;
• Consent preference storage;
• API security;
• Platform availability.

2.2 Functional Cookies

Functional Cookies help remember:

• User preferences;
• Language settings;
• Regional selections;
• Dashboard configurations;
• Accessibility settings;
• User interface preferences;
• Workflow customizations.

2.3 Analytics & Performance Cookies

Analytics technologies help us:

• Measure website traffic;
• Understand user engagement;
• Analyze platform usage;
• Improve performance;
• Monitor errors;
• Track operational metrics;
• Understand feature adoption;
• Optimize infrastructure.

These technologies may collect:

• Pages visited;
• Navigation paths;
• Session duration;
• Referring URLs;
• Device information;
• Browser information;
• Approximate location data;
• Engagement metrics.

2.4 Security Cookies

Security-related Cookies help:

• Prevent unauthorized access;
• Detect suspicious activity;
• Identify fraud attempts;
• Protect accounts;
• Secure authentication systems;
• Maintain infrastructure integrity;
• Mitigate abuse.

2.5 Advertising & Marketing Cookies

Where enabled, advertising technologies may be used to:

• Measure campaign effectiveness;
• Track conversions;
• Support remarketing;
• Measure advertising performance;
• Analyze audience engagement;
• Improve outreach effectiveness.

Advertising technologies may combine data across websites, platforms, and advertising ecosystems in accordance with third-party provider policies.

3. Technologies & Providers We May Use

Depending on deployment configuration, the Platform may use technologies provided by:

• Google Analytics;
• Google Tag Manager;
• Google reCAPTCHA;
• Meta Pixel;
• LinkedIn Insight Tag;
• Cloudflare;
• AWS infrastructure systems;
• Authentication providers;
• Security monitoring systems;
• Performance monitoring tools;
• Internal analytics systems;
• Operational monitoring infrastructure.

Third-party providers may independently collect, process, or retain information under their own policies and legal obligations.

4. AI, Analytics & Behavioral Technologies

Certain analytics technologies may use:

• Behavioral analysis;
• Engagement scoring;
• Session analysis;
• Heatmaps;
• Operational telemetry;
• Usage trend analysis;
• Platform interaction monitoring;
• AI-assisted analytics systems.

These systems help improve:

• Infrastructure performance;
• User experience;
• Security systems;
• Analytics capabilities;
• Platform functionality;
• Operational efficiency.

5. How Long Cookies Remain

Cookies may remain active:

• For a single session;
• Until browser closure;
• For fixed expiration periods;
• Until manually deleted;
• As required for security or operational purposes.

Duration varies based on:

• Cookie category;
• Operational necessity;
• Security requirements;
• Analytics configuration;
• Regulatory obligations.

6. Third-Party Cookies

Third-party providers may place Cookies or tracking technologies through our Platform.

Such providers may include:

• Analytics vendors;
• Advertising platforms;
• Cloud infrastructure providers;
• Security systems;
• Performance monitoring services;
• Authentication providers;
• Embedded service providers.

We do not control all third-party tracking technologies, and their practices are governed by their own policies.

7. Managing Cookie Preferences

Users may manage Cookies through:

• Browser settings;
• Privacy extensions;
• Device settings;
• Consent banners;
• Third-party opt-out tools;
• Advertising preference settings.

Disabling certain Cookies may affect:

• Authentication;
• Security protections;
• Platform functionality;
• Analytics features;
• Dashboard performance;
• User experience.

8. Consent & Legal Basis

Depending on jurisdiction, we may rely on:

• User consent;
• Legitimate interests;
• Operational necessity;
• Security obligations;
• Contractual necessity;
• Compliance obligations.

Where legally required, non-essential Cookies may only be activated after obtaining appropriate consent.

9. Do Not Track Signals

Browser “Do Not Track” (“DNT”) signals currently lack consistent industry standards.

Unless legally required, the Platform may not respond differently to DNT signals.

10. Security Monitoring Technologies

We may use monitoring technologies to detect:

• Fraud attempts;
• Unauthorized access;
• API abuse;
• Bot activity;
• Credential attacks;
• Malicious automation;
• Infrastructure threats;
• Operational anomalies.

Such technologies are necessary to maintain platform integrity, availability, and security.

11. International Data Processing

Cookie-related information may be processed, stored, or transferred across jurisdictions where our providers operate infrastructure.

Appropriate safeguards may be implemented where legally required.

12. Updates to this Policy

We may modify this Cookie Policy periodically to reflect:

• Technology changes;
• Legal developments;
• Operational updates;
• Platform improvements;
• New integrations;
• Infrastructure changes.

Updated versions will be posted on this page with revised effective dates.

13. Contact Information